Third-party cookies are critical to digital advertising, yet as Google Chrome plans to phase them out by 2022. Critical digital advertising and attribution functionality are at risk. 

Is your team prepared? Is your data collection strategy in order? Do you have plans in place to move successfully from third party to first party data? These are all questions marketers should be asking themselves now to be equipped to manage the journey ahead! 

Umberto Giuliani, Regional Director for Italy and Malta, shares fundamental insights on how to ensure you are turning the cookie apocalypse into a strategic advantage. Join us and hear:

• How the ‘Cookie’ crumbled and what that really means for your organisation
• How brands can equip their internal teams to manage the upcoming change 
• Tools that enable brands to become browser independent
• Tips to understand how best to acquire, store and use your data