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3rdPlace is a data-driven tech company founded in 2010 by former senior Google managers, focusing on data governance, data modeling, and data platform solutions.Through the use of AI proprietary technologies we collect, analyse and translate data related to customers/users into business insights, anomaly detection, forecasts and opportunities that are useful to improve operational decisions, actions and results. In particular for:- acquisition of new online and offline customers and users,- optimization of conversione rate,- retention of the existing ones through churn probability and lifetime value calculation models,- market analysis targeting the launch of new products and/or the opening of new markets, - optimization of marketing costs,- sales increasing by combining online and offline.3rdPlace is part of Datrix group. specialized in Augmented Analytics solutions for Marketing, Sales, Publishing and Finance. Also FinScience (investment intelligence), ByTek (performance marketing) and PaperLit (content distribution & data monetization) are part of Datrix group.Clients that are trusting in us: Nestlé, LOréal, Euronics, Italo Treno, IBS.it, Altroconsumo; Mediolanum, CheBanca, Compass, UniCredit, Monte dei Paschi di Siena, Gruppo Feltrinelli, Locauto, Aeffe Group.At Netcomm Forum Live on October 8th at 2.45 pm we will introduce our solutions for e-commerce and retailers, We will host also a workshop about the use of a predictive marketing platform based on first-party data and AI, that unifies all the customer data, predicts behaviors and automatically enables more effective marketing activities.
3rdPlace is a data-driven tech company founded in 2010 by former senior Google managers, focusing on data governance, data modeling, and data platform solutions.
Through the use of AI proprietary technologies we collect, analyse and translate data related to customers/users into business insights, anomaly detection, forecasts and opportunities that are useful to improve operational decisions, actions and results. In particular for:
- acquisition of new online and offline customers and users,
- optimization of conversione rate,
- retention of the existing ones through churn probability and lifetime value calculation models,
- market analysis targeting the launch of new products and/or the opening of new markets,
- optimization of marketing costs,
- sales increasing by combining online and offline.
3rdPlace is part of Datrix group. specialized in Augmented Analytics solutions for Marketing, Sales, Publishing and Finance. Also FinScience (investment intelligence), ByTek (performance marketing) and PaperLit (content distribution & data monetization) are part of Datrix group.
Clients that are trusting in us: Nestlé, LOréal, Euronics, Italo Treno, IBS.it, Altroconsumo; Mediolanum, CheBanca, Compass, UniCredit, Monte dei Paschi di Siena, Gruppo Feltrinelli, Locauto, Aeffe Group.